Today marks the start of Fairtrade Fortnight 2012, an annual event where the Fairtrade Foundation seeks to raise greater awareness of its activities amongst a global audience. In an ideal world, it would be Fairtrade year, with all of us taking little steps to help make the world a better place in our day to day lives, but if a fortnightly push can have an impact then so much the better. After all, we are all capable of making small changes, and if everyone makes just one little change then together it can have a huge impact! This is the aim of this year’s campaign “Take a Step“.
To celebrate events this year, we are running a lovely 10% discount off our entire range throughout the fortnight. To claim your 10%, simply quote DCB200 at checkout and your money off will automatically be calculated – yippee! Whilst all of our brands are ethically sourced and/or using organic cotton, one of our fave brands Little Green Radicals is actually certified Fairtrade which means we love them all the more, and their Spring/Summer 2012 collection is right around the corner – delivery any day now!
We’ll also be showcasing profiles of other fab eco-friendly businesses, asking them a series of questions about what it means to them to be running an earth-conscious venture and whether they think it’s just a passing fad. This starts tomorrow with our fellow marketeers, Lovely & Lovely.
Aside from that, some interesting little projects in the pipeline, including me trying to get to grips with some baking of the Fairtrade kind…my kitchen may well up resembling a catastrophe! So watch this space, and in the meantime, why not tell us what you’ve got planned for the next couple of weeks?
![]()
Follow DaisychainBaby on Facebook and Twitter. If you want to guestpost for us, email linsATdaisychainbabyDOTcoDOTuk. Our clearance section lives here









